Coca Cola--what you may don't know

Coca Cola was first served at a small pharmacy in Atlanta in 1886. Coca-Cola's inventor, John S.Pemberton,placed an ad in Atlanta Journal proclaiming that the soft drink was "delicious and refreshing".

Coca-Cola advertising during the early 1900′s relied on young women as their spokespersons. The first spokesperson of Coca Cola is model Hilda Clark.

This full-color ad from 1920s would have been considerd very modern at the time of publication. Then as now,Coke combines a contemporary image with a timeless message.

Appearing in publications across the country,this 1930s print ad for Coca-Cola was one of the first to incorporate Santa Claus.

Interestingly,it was not until the mid-19th century that Santa Claus began to be portrayed in this rotund,jolly manner, and in fact,artists working for Coca-Cola played a major role in popularizing the Santa Claus we know today.

Emphasizing youth,fun,and happiness has been a stapleof Coke ads.This print ad from the 1940s continues that trend.

McCann Erickson art designer Phil Messina and director Harvey Gabor shot three visions--one in Englang and two in Italy,each with a cast of hundreds--before they found gold with the classic 1971 "Hilltop" TV spot. Young,modern people from around the world throng on a hillside to drink Coca-Cola and sing.The commercial flopped in Europe,but U.S audiences embraced the spot and the music,deluging the company and the radio stations with requests for it.

Coke's recent compaigns have figured advanced computer graphics.While the look has changed, the idea that a Coke provides a special break in our routine has not.